Taking the lead worldwide:
The master’s programme in Sport Management and Digitalisation is accredited by the Ministry of Research and Higher Education
Digital technologies are changing the sport business worldwide. In the master’s programme in Sport Management and Digitalisation you will not only acquire advanced knowledge and skills in finance and event management, but also competencies in dealing with digitalisation processes. We prepare you to take on leading tasks in the sport business and to succeed internationally.
With the master’s programme in Sport Management and Digitalisation you will take a leading role both technically and professionally. On the one hand, you will expand your business know-how with expert knowledge in the areas of sport finance, human resources management and strategic management. On the other hand, you will acquire practical skills in business analytics, digital marketing and event management. Your professional profile will be supplemented by the further development of your qualifications not only in corporate management but also in the implementation of a research project.
The course is research-led and takes current developments and trends from the world of sport, business and science into account. A focus is placed on the effects of digitalisation on relevant aspects of sport management. In this way, you are optimally prepared for future challenges in the digital age. Through an internship in a sport organisation, field trips, events, guest lectures and projects, you will also establish valuable contacts with key players from the international sport industry during your studies.
Our Education partners
LUNEX University closely collaborates with education partners to offer valuable experience to students during their studies at LUNEX. Through internships, students’ projects, guest lectures or networking events, those partners support high quality education with practical relevance and increase the career opportunities of our graduates.
Your master plan:
What you can expect in the master’s programme
What opportunities and challenges does digitalisation offer for the sport business? How does digital marketing reach the target group and which key figures are important? What needs to be considered when organising and implementing a sport event? Find out in the Sport Management and Digitalisation master’s programme!
We provide you with advanced practical knowledge and strategic and digital skills to successfully manage companies and organisations in the sport sector. Essential course contents are Sport Finance and Business Analytics, Digital Marketing, Leadership and Event Management. Highlights of the course are an extensive internship in a sport organisation, international business case studies, field trips to esteemed sporting bodies and the organisation of a real sport event.
During practical assignments and exercises, you will develop your leadership skills, for example in ethical and responsible decision-making and the management of intercultural teams, and thus increase your employability. In addition, you will acquire advanced skills in scientific inquiry and research methodology. You will complete your studies with your own research project in which you will scientifically investigate a relevant issue in sport management.
Course of study
1st year
The first year focuses on the necessary knowledge and tools in digital strategies and operational management. You will also personally gain additional skills by learning more about the management of effective teams and developing your own digital leadership style. Furthermore, you will develop an understanding of the challenges that sports managers face in the digital age. You will learn how to apply sport finance and business analysis tools and how to design digital marketing campaigns for sports products and services. You will gain advanced expertise into the conduct of research projects in digital environments and will learn how to collect and critically analyse data and information.
2nd year
A special highlight awaits you in your second year of study: you will plan and organise a real sport event, whose success you then analyse and critically evaluate. You will also develop your communication skills to effectively present the design and results of complex research. During a three-month internship, you will gain experience and apply your knowledge in a company or organisation in the sport sector. This will enable you to develop your personal and professional skills in practical situations, enhancing your employability. Finally, under the supervision of an academic expert, you will be responsible for conducting a research project in a topic of your choice that has implications for sport managers, and write your master’s thesis.
Curriculum
Module
ECTs
Digital Sport Management Principles
10
Digital Skills for Sport Business
10
Sport Business Analytics and Finance
10
30
Module
ECTs
Digital Sport Marketing
10
Digital Sport Leadership
10
Advanced Research Methods in Digital Environments
10
30
Module
ECTs
Online and Offline Sport Facility and Event Management
10
Internship and Professional Development
20
30
Module
ECTs
Master’s Thesis
30
30
In the fast lane:
Careers & perspectives
As a sport management and Digitalisation master’s graduate, you will take a professional lead in a growing and dynamic industry. Your opportunities are correspondingly diverse – both on a European and international level. Whether you manage a sport club or federation, become an entrepreneur, lead a company in the sport industry to success or strive for a career in research, your extensive skills will take you to the top!
After graduation, straight to the top
After your master's degree in Sport Management and Digitalisation, you will have advanced knowledge and skills to play a leading role in various areas of the sport business. For example, you can work as a sport facility manager, digital business analyst or in the management of a sport club. With your experience in organising sport events, you are also in demand as a sport event manager. Your marketing skills also qualify you for a leading position as a digital marketing manager. It is also possible to work as a sport development officer for a sport association. Alternatively, the path to self-employment is open to you, for example as a consultant or entrepreneur. Potential employers and areas of application are:
- Sport clubs and associations
- Sporting goods manufacturers
- Marketing agencies and companies
- Event management
- Sport administration
- Market research
- Sport Policy and Government
- Consultancy agency
The demands placed on sport managers have increased due to the professionalisation and digitalisation of sport. The ongoing digitalisation is changing economic activity, consumer behaviour and communication processes in a sustainable way. In view of these challenges, there is a need for highly qualified specialists and managers. As a master's graduate, you have advanced and comprehensive management skills that make you a sought-after specialist. Your higher academic degree also allows you to benefit from higher entry positions and attractive salary opportunities.
As a graduate of the master's programme in Sport Management and Digitalisation, you have an excellent basis for deepening and broadening your specialist knowledge. If you would like to continue your professional career in the direction of research, a doctorate is the right choice. Depending on your interests and career goals, you can also specialise in personnel management, marketing, controlling or other corporate areas.
Your equipment:
What you will need to bring with you
Would you like to immerse yourself in the depths of sport business? Have you already completed a Bachelor’s degree? Would you like to develop into a leader with flexible and cross-disciplinary skills? Then get started: The Sport Management and Digitalisation master’s programme at LUNEX will get you there.
Admission requirements
- Bachelor’s degree amounting to at least 180 ECTS credits (or equivalent, e.g. EQF Level 6)
- English Language skills B2 Level (CEFR)
On your marks, get set, go:
How to apply
Ready to get started? Applying to LUNEX is easy and possible at any time of the year. It only takes two steps to start your studies. We’ll show you just how the application works.
You can apply online at any time. Just fill out our Online Application Form.
Once we receive your online application, we will check whether you meet the prerequisites for a master’s degree at LUNEX. Do you have all the necessary qualifications? Excellent! Then we will email you your study agreement. Please read it carefully, print it out and sign it.
Almost there! Now only a few documents are missing before your application is complete. Please send the signed study agreement along with all other required evidence by post or email to LUNEX.
Please be aware that your previous diplomas may require a recognition with Luxembourg authorities.
LUNEX Student Recruitment will help you throughout this process.
Passionate professionals:
The Team International Sport Management
“Digital skills are a must-have for managers in all industries, especially sport. During the master’s programme in Sport Management and Digitalisation at LUNEX, our experts individually support students to develop practical skills for managing sport organisations and events in the digital age. We aim to train the future generation of sport managers.”
What’s happening:
Latest news from the Sport Management Department
2024-08-27
LUNEX 3MT Competition Highlights
The 3MT (Three Minute Thesis) competition challenges students to present...
2024-08-23
Introducing “LUNEX Unfiltered”
LUNEX is excited to introduce our new podcast, "LUNEX Unfiltered."...
2024-08-05
LUNEX Student Patrizia Van der Weken Competes at Paris 2024 Olympics
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2024-07-09
LUNEX students visit FLF and CEV
Our International Sport Management and Sport & Exercise Science students...
2024-05-13
LUNEX Students take on ING Marathon Luxembourg
What a night at the ING Night Marathon Luxembourg! Our...
2024-05-07
LUNEX Participates in MEMOS Session in Hammamet, Tunisia
The second session of the MEMOS (Executive Masters in Sport...
2024-05-06
LUNEX and Miami University Students Connect Through Football
Sport Management students from Miami University and LUNEX recently came...
2024-04-30
LUNEX Sport Management Students Discover Olympic Insights in Paris
Our Sport Management students recently had an insightful experience exploring...
2024-04-10
Master’s Student Karsten Dijkstra Reflects on His LUNEX Experience in Sport Management and Digitalisation
As Karsten Dijkstra prepares to complete his Master's degree in...
2024-03-08
Empowering female professionals in rugby: New certificate in Sport Management
In celebration of International Women's Day, LUNEX is thrilled to...
2024-02-29
LUNEX students selected for U21 National Football Team
We are pleased to announce that three of our esteemed...
2024-02-20
Sport Management : BMX Flatland athlete Viki Gomez and Sports Lawyer Alexandra Gobran come to LUNEX
We recently had the privilege of hosting a guest lecture...
2024-01-25
Master students in Sport Management organize major athletics event
For the 2nd year, our Master students in Sport Management...
2024-01-21
LUNEX at the Orange eLeague Media Day
Orange and the FLF recently held the Orange eLeague Media...
2023-12-13
Prof. Mathieu Winand at the Final Conference of the EU-Funded ACTION Project
Prof. Mathieu Winand was in Warsaw yesterday as he participated...
2023-12-08
LUNEX Athletes: Patrizia Van der Weken Crowned Athlete of the Year
Patrizia Van der Weken, a student in our Master in...
2023-11-02
LUNEX takes a stand against inequality through Rock de Rack 2023
LUNEX University actively participated in Rock de Rack 2023, an...
2023-09-28
Prominent figure in Sport Governance gives class at LUNEX University
Prof. Dr. Arnout Geeraert, a prominent figure in Sport Governance,...
2023-09-28
LUNEX at the European Association of Sport Management Conference 2023
Shaping the future of Sport Management! Our research team Sophia...
2023-09-15
Sport Management: new cohort of GOALS Erasmus Mundus Master
Welcome to our new cohort of the master GOALS -...
2023-09-12
Sport Management: Certificate in Good Governance in Sport with SIGA
In the dynamic world of sports, leadership isn't just about...
2023-09-05
Fola Esch Football Club and LUNEX University Sign Exciting Partnership
CS Fola Esch Football Club and LUNEX University have officially...
2023-08-03
Sport Management student Patrizia Van der Weken becomes World University Champion in China
The World University Champion on 100m is at LUNEX! Patrizia...
2023-07-12
Sport Management: General Manager of RESULT Sports gives guest lecture at LUNEX
Level up your game with Mario Leo! LUNEX University is...
2023-05-11
LUNEX University Introduces Esports Performance Certificate in Partnership with Orange and Luxembourgish Football Federation
Esports, the competitive world of video gaming, has rapidly gained...
2023-05-04
Sport Management : Former Tour de France winner Andy Schleck comes to LUNEX
Former Tour de France winner and Skoda Tour president Andy Schleck has...
2023-04-27
Sport Management student Patrizia Van der Weken gets Olympic scholarship
Congratulations to our Sport Management student Patrizia! She has been...
2023-03-14
LUNEX trains the next generation of Esports players
We are very proud to support the Orange eleague and...
2023-02-01
LUNEX Talks Sport: Special guests at LUNEX
During a session of our LUNEX Talks Sport, our Sport...
2023-01-26
World Athletics Indoor Meeting: Sport Management students participates to the organisation
Yesterday was the World Athletics Indoor Meeting at d'Coque !...
2023-01-17
LUNEX University and SMBGASSO signs partnership for higher education offers to pro-athletes
Today January 17th, LUNEX University Sport Management department has the...
2022-12-15
New cooperation agreement with the Confédération Européenne de Volleyball (CEV)
On Wednesday 14 December, LUNEX University and the European Volleyball...
2022-11-30
Alumni testimonial – Yannick is a marketing manager in a sports event agency
Yannick is 29 years old and graduated from our International...
2022-11-29
Sport Management: Dissemination event of the IncluPAS project in Ghent
Our Sport Management research department was in Ghent, Belgium a...
2022-11-25
Good Governance and Law in Sport Conference
Last week, our first Sport Management conference reunited experts from...
2022-11-15
Sport Management: our Master students participate in the organization of the next World Athletics Indoor Tour
Master students in Sport Management and Digitalisation at LUNEX are...
2022-11-02
SGE3 project: discover the game
You’ve just been selected to organize the next Youth Olympic...
2022-10-31
New hybrid format of our Master in Sport Management and Digitalisation
Always wanted to study sport management but life gets in...
2022-10-25
Student testimonial – Mats chose our Sport Management programme for his career change
Mats is 34 years old and comes from Sweden. He...
2022-10-19
Sport management: workshop on match-fixing
Researchers in Sport Management from Ghent University came to LUNEX...
2022-09-12
Sport Management: LUNEX at world’s largest coalition for sports governance
Today, LUNEX University is in Cascais, Portugal to officially mark...
2022-08-05
Application for ERASMUS mobility are open!
LUNEX students, would you like to enrich your study with...
2022-08-01
Save the date: Sport Management conference in November
Sports business is always evolving, confronting sports organisations with new...
2022-07-12
New promotional videos
We are delighted to introduce our new promotional videos, shot...
2022-07-08
First edition of LUNEX 3MT competition
The first edition of our LUNEX 3MT competition took place...
2022-06-28
Sport Management lecturer transfers client Toni Rudiger to Real Madrid
We are proud to announce Sport Lawyer and LUNEX Sport...
2022-06-22
Sport Management students goes on 2-day field trip to Germany
1st year Sport Management students had a fun time discovering...
2022-05-23
FORMS : a round table about new forms of employment in Sport
FORMS is a European project focused on employment in sport...
2022-04-21
Master in Sport Management and Digitalisation recognised by Erasmus Mundus
We are pleased to announce that our Master’s programme in...
2022-01-21
4th Edition of Sport Science Days
LUNEX University hosted the 4th and last edition of Sport...
2021-12-13
New collaboration with the Luxembourg Football Federation (FLF)
On 9 December, Sebastian Merten and Prof. Dr. Andreas Mierau...
2021-12-23
New partnership with D’Coque sport center
LUNEX University is proud to announce a new mutual agreement...
2021-12-01
Jeunesse d’Esch and LUNEX University team up for a new collaboration
Jeunesse Esch makes the growth of its players a priority....
2021-11-19
Second LUNEX University Graduation Ceremony
On Friday 12 November, another important milestone was reached for...
2021-10-19
The ACTION project goes on
In mid-October, LUNEX University hosted the ACTION research team to...
2021-10-06
LUNEX at “Welcome to the Digital World”
On October 1st we celebrate the International Day for Older...
2021-10-04
SKODA Tour de Luxembourg 2021: here we go again!
Our ISM students participated in the 81st edition of the...
2021-08-25
Good news! Accreditation of our Bachelor programs
Good news! We are pleased to announce we have fulfilled...
2021-08-24
Luxembourgish student athletes: get a COSL scholarship and a adapted schedule
Three students obtained a scholarship in the frame of our...
2021-07-07
Plan de relance post-COVID: Ministry of Sport measures based on LUNEX University study
COVID-19 harshly impacted the sport industry worldwide, including in Luxembourg....
2021-06-09
Partnership with FC Déifferdeng 03
LUNEX University is proud to announce the finalisation of a...
2021-05-07
Researching emerging forms of employment in sport: the EU funded project FORMS is moving forward
The traditional permanent and fixed-term contract is becoming less and...
2021-04-30
LUNEX Talks #2: Sport for Development with Gerald Guskowski
For our second edition of our series “LUNEX Talks”, we...
2021-04-12
New partnership with the Luxembourg Football Federation
LUNEX-FLF partnership gets started! Delegates from the Luxembourg Football Federation...
2021-04-07
Interview with Vuk Karanovic, Development Manager at the European Volleyball Confederation
Vuk Karanovic is a former professionnal volleyball player and a...
2021-02-23
LUNEX Talks #1: Extreme Sports and Management Skills with Deniz Kayadelen
We are excited to launch our new series “LUNEX Talks”....
2020-12-04
Four European projects for the ISM Department
We are glad to announce that LUNEX University will work...
2020-11-06
ISM Department coordinator of a significant European Project: the Sport Good Governance Game (SG3)
For the first time in its young history LUNEX University...
2020-11-05
Sport Science Days Project: promoting science to high school students
On the 3rd of November, LUNEX University welcomed students from...
2020-10-05
Increasing Youth Sport Participation in Differdange
The international Sport Management department of LUNEX University and the...
2020-09-28
Skoda Tour de Luxembourg 2020: ISM students took over the tour’s social media channels
For the second consecutive year, our International Sport Management students...
2020-08-27
LUNEX University is leading a research on the impact of COVID-19 on the sport sector in Luxembourg
A 6-month research project funded by the Ministry of Sport...
2020-07-24
Two special guests for an International Sport Management module
Last week, our International Sport Management Department had the honor...
2020-06-12
LUNEX at the next Virtual Fair organised by L’Étudiant
LUNEX University will participate in the next Virtual Fair “Salon...
2020-05-28
The Department of ISM welcomed again former Le Tour de France winner Andy Schleck
During the lockdown, our entire academic team maintained its efforts...
2020-04-17
LUNEX University and ROGON open educational institute for professional football players
LUNEX University, ROGON and COGNOS International have officially signed a...
2019-12-13
High profile guest lecturer at LUNEX University: Vuk Karanovic, Development Manager of the European Volleyball Federation
We had the honor of welcoming guest lecturer Mr. Vuk...
2019-11-09
LUNEX University @ Student Fair at Luxexpo The Box
The 33rd edition of the 2-days Student Fair took place...
2018-11-30
Luxemburger Wort: „Der LUNEX-Effekt“
The Luxemburger Wort has devoted an article to LUNEX University...
2018-11-12
Here we go again for the Student Fair!
On Thursday 8th and Friday 9th November, LUNEX University had the opportunity...
2018-10-08
Winter Semester 2018: Welcome Week and Ceremony
The first week of October was the beginning of the...
2017-05-19
Digital media congress attracts Sports Manager
80 enthusiastic participants joined the sixth round of the DIGITAL...
2017-05-10
LUNEX University welcomes the 6th DIGITAL SPORTS SUMMIT
On May 16th, 2017 digital sports administrators and decision makers...
2017-02-08
Scholarship for luxembourgish athletes
LUNEX University is delighted to take yet another decisive step,...
Any questions?
Contact us
We look forward to hearing from you and will be happy to provide answers to your questions about LUNEX and our study programmes:
E-mail: study@lunex.lu
Phone: +352 288 494-40