Understanding the business off the pitch:
The bachelor’s programme in International Sport Management is accredited by the Ministry of Research and Higher Education
Sport is a billion-dollar industry. In view of a growing market and the professionalisation of sport, the need for qualified sport managers is growing. The International Sport Management programme at LUNEX provides you with fundamental business knowledge and management skills that prepare you for the specific tasks in the international sport business.
With the bachelor degree in International Sport Management at LUNEX you will become a sport professional beyond the sidelines. The course provides you with economic and business know-how and optimally prepares you for a job in the international sport business. The skills you acquire also certify you for management positions outside the sport industry.
You can expect practical and scientifically sound study contents from the fields of management, finance, sport marketing, media and communication, and sports law. You will learn how to lead sport organisations to success through strategic management and acquire the necessary legal and business knowledge to operate sport organisations. You will also understand the importance of personnel management in professional and amateur sports. In addition, we provide you with essential tools for the successful marketing of sport clubs and sports brands.
Our Education Partners
LUNEX closely collaborates with education partners to offer valuable experience to students during their studies at LUNEX. Through internships, students’ projects, guest lectures or networking events, those partners support high quality education with practical relevance and increase the career opportunities of our graduates.
Your study plan:
What you can expect in the Bachelor in International Sport Management
What does it take to lead sport organisations to success? How does sport become a profitable business? How does the ” product sport ” reach its target group? In the bachelor’s degree in international sport management, you will address these and other questions. Fundamental to this is the acquisition of business contents that are oriented towards the special requirements of the sports industry.
During your studies you will gain comprehensive knowledge about all aspects of sport management. This includes business administration, economics, financial management and investment, sport marketing, sports law and policy, human resource management, entrepreneurship and media management in sport.
You will acquire important management skills to take on strategic and operational tasks in a complex and international environment. You will learn how to recognise changes in the market, develop business strategies for sport organisations and implement them successfully. In addition, we promote your personal and social skills so that you can cope with critical and demanding situations in your later professional life. Last but not least, our lecturers will familiarise you with the scientific research methods you will need to write your bachelor dissertation.
Course of study
1st year
An understanding of the role of sport in society is fundamental to studying sport management. Therefore, you will first appreciate the significance of sport in modern society. Building on this, you will get to know the sport business functions and skills required for sport managers. With an introduction to applied economics in sports, you will recognise the nature of sport products within the global economy. These serve as a basis for developing strategies for internationally operating companies and assessing economic markets. You will also acquire basic knowledge in financial management, marketing and sports law and develop key academic skills.
2nd year
You will acquire sound knowledge and skills in the areas of finance, investment, accounting and governance. You will get to know the particulars of human resource management in the sport industry and use this knowledge to develop positive group dynamics. You will also learn how to manage and evaluate projects and how to manage risk. You will gain insights into the media world and challenges of effective sport communication and analyse sport marketing strategies for various target groups. Further study contents are sport sponsoring, brand management and customer relationship management. Finally, you will develop your research skills.
3rd year
From the market and risk analysis to the preparation of a business plan and marketing, we provide you with the necessary knowledge to successfully place organisations or companies on the market during your final year of study. In addition, you will get advanced insights in important management-related topics such as sport policy, health promotion, business ethics & corporate social responsibility, and entrepreneurship & innovation. In practical exercises, you will develop professionally relevant management expertise, including intercultural management, negotiation and decision making skills. During an internship you will gain occupational experience in a professional environment. Finally, you will write your bachelor thesis.
Curriculum
Module
ECTs
Sport Sociology and Management
10
Business Administration in Sports
5
Applied Economics in Sports
10
Trends in Sports & Sport Business
5
30
Module
ECTs
Academic Skills
5
Financial Management
5
Fundamentals in Marketing
5
Strategic Management in Sport Business
10
Fundamentals in Law
5
30
Module
ECTs
Governance in Sport
5
Finance, Investment & Accounting in Sport Business
10
Human Resource Management in Sport
5
Project Management in Sport
10
30
Module
ECTs
Psychosociology of sport organisations
5
Advanced Marketing in Sport
5
Media Management in Sport
10
Research Methods
10
30
Module
ECTs
Management Skills
5
Sport Policy
10
Health and Physical Activity Promotion
5
Internship
10
30
Module
ECTs
Ethics and Corporate Social Responsibility in Sport Business
5
Entrepreneurship and Innovation in Sport
10
Bachelor Dissertation
15
30
On the home straight:
Career & perspectives
As a graduate of the International Sport Management Bachelor’s programme, you have excellent career prospects thanks to the management skills you have acquired and your sport-specific expertise in business administration, economics, governance, law and marketing. Whether in sport or in business, in a national or international environment, a wide variety of exciting tasks are waiting for you!
Actively to the top after graduation
After completing your bachelor's degree in International Sport Management, you will work at the interface between sport and business. In sport clubs and associations you will take on responsible tasks in finance, business administration and/or human resource management. To successfully promote and profitably use sporting events, you plan and implement marketing campaigns and seek sponsorship agreements and media coverage. As a manager for top athletes, you establish connections to sponsors and advertising partners. Your expertise in market research, product development and sales is in demand in the sporting goods industry. Your extensive economic knowledge also qualifies you for tasks outside the sport industry, such as marketing and controlling for international companies, or the business administration of cities and municipalities. Potential employers and areas of application are:
- Sport clubs and associations
- Sporting goods manufacturers
- Marketing agencies and companies
- Event management
- Sports administration
- Market research
- Sports Policy and Government
- Consulting agencies
Sport is a global player whose economic and social importance is constantly growing. Sport arouses emotions and inspires people around the world. More and more sports products and services are coming onto the market. At the same time, the sport industry is becoming increasingly professional and is positioning itself internationally in the face of advancing globalisation. These developments require a high demand for professionally trained sport managers. A promising future is expected.
As a bachelor's graduate, you have an excellent foundation for further deepening your knowledge. For example, how about our master's programme in Sport Management? Here you will not only acquire advanced knowledge in the areas of sport policy, sport finance, business analytics, digital marketing, event management and research, but you will also further develop your business and leadership skills. Another plus: With the completion of the master's programme, you will take the next step on the career ladder to take on challenging tasks at higher management level.
Your equipment:
What you will need to bring with you
Are you enthusiastic about sports and the business behind it? Do you have a talent for organisation, an analytical mindset and good communication skills? Great, then you already have some of the most important qualities for a bachelor’s degree in International Sport Management.
Admission requirements
- University entrance qualification or equivalent qualification
- English Language Skills B2 Level (CEFR)
On your marks, get set, go:
How to apply
Ready to get started? Applying to LUNEX is easy and possible at any time of the year. It only takes three steps to start your studies. We’ll show you just how the application works.
You can apply online at any time. Just fill out our Online Application Form.
After receiving your online application for one of our study programmes, we will invite you to one of our Application Days. Based on the test results achieved there, we will decide whether you will be admitted directly to the course of study or whether you should first participate in our Pre-Bachelor Foundation Programme to complete and expand your knowledge.
Have you successfully participated in one of our our Application Days? Great, then you have now completed your application! You will receive your study contract from us by e-mail. Please print it out, sign it and send it by post or email to LUNEX together with the relevant documents listed in the e-mail.
Please be aware that your previous diplomas may require a recognition with Luxembourg authorities.
LUNEX Student Recruitment will help you throughout this process.
Passionate professionals:
The Team International Sport Management
“At LUNEX, we really get to know students from day one and we plan exciting group activities that enhance the learning experience while really taking the time to make sure everyone understands. The International Sport Management programme provides high quality education to the next generation of reflective and skilled sport managers with a global mind-set, able to work in the complex and international environment surrounding sport organisations.”
What’s happening:
Latest news from the Sport Management Department
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First Erasmus Mundus GOALS Graduates
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2024-08-27
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2024-04-30
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LUNEX at the Orange eLeague Media Day
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2023-12-13
Prof. Mathieu Winand at the Final Conference of the EU-Funded ACTION Project
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2023-12-08
LUNEX Athletes: Patrizia Van der Weken Crowned Athlete of the Year
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2023-11-02
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LUNEX University actively participated in Rock de Rack 2023, an...
2023-09-28
Prominent figure in Sport Governance gives class at LUNEX University
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2023-09-28
LUNEX at the European Association of Sport Management Conference 2023
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2023-09-15
Sport Management: new cohort of GOALS Erasmus Mundus Master
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2023-09-12
Sport Management: Certificate in Good Governance in Sport with SIGA
In the dynamic world of sports, leadership isn't just about...
2023-09-05
Fola Esch Football Club and LUNEX University Sign Exciting Partnership
CS Fola Esch Football Club and LUNEX University have officially...
2023-08-03
Sport Management student Patrizia Van der Weken becomes World University Champion in China
The World University Champion on 100m is at LUNEX! Patrizia...
2023-07-12
Sport Management: General Manager of RESULT Sports gives guest lecture at LUNEX
Level up your game with Mario Leo! LUNEX University is...
2023-05-11
LUNEX University Introduces Esports Performance Certificate in Partnership with Orange and Luxembourgish Football Federation
Esports, the competitive world of video gaming, has rapidly gained...
2023-05-04
Sport Management : Former Tour de France winner Andy Schleck comes to LUNEX
Former Tour de France winner and Skoda Tour president Andy Schleck has...
2023-04-27
Sport Management student Patrizia Van der Weken gets Olympic scholarship
Congratulations to our Sport Management student Patrizia! She has been...
2023-03-14
LUNEX trains the next generation of Esports players
We are very proud to support the Orange eleague and...
2023-02-01
LUNEX Talks Sport: Special guests at LUNEX
During a session of our LUNEX Talks Sport, our Sport...
2023-01-26
World Athletics Indoor Meeting: Sport Management students participates to the organisation
Yesterday was the World Athletics Indoor Meeting at d'Coque !...
2023-01-17
LUNEX University and SMBGASSO signs partnership for higher education offers to pro-athletes
Today January 17th, LUNEX University Sport Management department has the...
2022-12-15
New cooperation agreement with the Confédération Européenne de Volleyball (CEV)
On Wednesday 14 December, LUNEX University and the European Volleyball...
2022-11-30
Alumni testimonial – Yannick is a marketing manager in a sports event agency
Yannick is 29 years old and graduated from our International...
2022-11-29
Sport Management: Dissemination event of the IncluPAS project in Ghent
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2022-11-25
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Sport Management: our Master students participate in the organization of the next World Athletics Indoor Tour
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2022-11-02
SGE3 project: discover the game
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2022-10-31
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Student testimonial – Mats chose our Sport Management programme for his career change
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Sport management: workshop on match-fixing
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Sport Management: LUNEX at world’s largest coalition for sports governance
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2022-08-05
Application for ERASMUS mobility are open!
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2022-07-12
New promotional videos
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2022-07-08
First edition of LUNEX 3MT competition
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2022-06-28
Sport Management lecturer transfers client Toni Rudiger to Real Madrid
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2022-06-22
Sport Management students goes on 2-day field trip to Germany
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2022-05-23
FORMS : a round table about new forms of employment in Sport
FORMS is a European project focused on employment in sport...
2022-04-21
Master in Sport Management and Digitalisation recognised by Erasmus Mundus
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2022-01-21
4th Edition of Sport Science Days
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2021-12-13
New collaboration with the Luxembourg Football Federation (FLF)
On 9 December, Sebastian Merten and Prof. Dr. Andreas Mierau...
2021-12-23
New partnership with D’Coque sport center
LUNEX University is proud to announce a new mutual agreement...
2021-12-01
Jeunesse d’Esch and LUNEX University team up for a new collaboration
Jeunesse Esch makes the growth of its players a priority....
2021-11-19
Second LUNEX University Graduation Ceremony
On Friday 12 November, another important milestone was reached for...
2021-10-19
The ACTION project goes on
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2021-10-06
LUNEX at “Welcome to the Digital World”
On October 1st we celebrate the International Day for Older...
2021-10-04
SKODA Tour de Luxembourg 2021: here we go again!
Our ISM students participated in the 81st edition of the...
2021-08-25
Good news! Accreditation of our Bachelor programs
Good news! We are pleased to announce we have fulfilled...
2021-08-24
Luxembourgish student athletes: get a COSL scholarship and a adapted schedule
Three students obtained a scholarship in the frame of our...
2021-07-07
Plan de relance post-COVID: Ministry of Sport measures based on LUNEX University study
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2021-06-09
Partnership with FC Déifferdeng 03
LUNEX University is proud to announce the finalisation of a...
2021-05-07
Researching emerging forms of employment in sport: the EU funded project FORMS is moving forward
The traditional permanent and fixed-term contract is becoming less and...
2021-04-30
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2021-04-12
New partnership with the Luxembourg Football Federation
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2021-04-07
Interview with Vuk Karanovic, Development Manager at the European Volleyball Confederation
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2021-02-23
LUNEX Talks #1: Extreme Sports and Management Skills with Deniz Kayadelen
We are excited to launch our new series “LUNEX Talks”....
2020-12-04
Four European projects for the ISM Department
We are glad to announce that LUNEX University will work...
2020-11-06
ISM Department coordinator of a significant European Project: the Sport Good Governance Game (SG3)
For the first time in its young history LUNEX University...
2020-11-05
Sport Science Days Project: promoting science to high school students
On the 3rd of November, LUNEX University welcomed students from...
2020-10-05
Increasing Youth Sport Participation in Differdange
The international Sport Management department of LUNEX University and the...
2020-09-28
Skoda Tour de Luxembourg 2020: ISM students took over the tour’s social media channels
For the second consecutive year, our International Sport Management students...
2020-08-27
LUNEX University is leading a research on the impact of COVID-19 on the sport sector in Luxembourg
A 6-month research project funded by the Ministry of Sport...
2020-07-24
Two special guests for an International Sport Management module
Last week, our International Sport Management Department had the honor...
2020-06-12
LUNEX at the next Virtual Fair organised by L’Étudiant
LUNEX University will participate in the next Virtual Fair “Salon...
2020-05-28
The Department of ISM welcomed again former Le Tour de France winner Andy Schleck
During the lockdown, our entire academic team maintained its efforts...
2020-04-17
LUNEX University and ROGON open educational institute for professional football players
LUNEX University, ROGON and COGNOS International have officially signed a...
2019-12-13
High profile guest lecturer at LUNEX University: Vuk Karanovic, Development Manager of the European Volleyball Federation
We had the honor of welcoming guest lecturer Mr. Vuk...
2019-11-09
LUNEX University @ Student Fair at Luxexpo The Box
The 33rd edition of the 2-days Student Fair took place...
2018-11-30
Luxemburger Wort: „Der LUNEX-Effekt“
The Luxemburger Wort has devoted an article to LUNEX University...
2018-11-12
Here we go again for the Student Fair!
On Thursday 8th and Friday 9th November, LUNEX University had the opportunity...
2018-10-08
Winter Semester 2018: Welcome Week and Ceremony
The first week of October was the beginning of the...
2017-05-19
Digital media congress attracts Sports Manager
80 enthusiastic participants joined the sixth round of the DIGITAL...
2017-05-10
LUNEX University welcomes the 6th DIGITAL SPORTS SUMMIT
On May 16th, 2017 digital sports administrators and decision makers...
2017-02-08
Scholarship for luxembourgish athletes
LUNEX University is delighted to take yet another decisive step,...
Any questions?
Contact us
We look forward to hearing from you and will be happy to provide answers to your questions about LUNEX and our study programmes:
E-mail: study@lunex.lu
Phone: +352 288 494-40