Master

Master in Sport Management and Digital Strategy

Master
Start in October
4 Semesters
120 ECTS
On-Campus or Blended Master
English B2

Overview

Lead the Future of Sport in a Digital World

Sports organisations are facing more and more challenges in an increasingly digitalised world, that continuously requires sport managers to adapt their role within the industry.

LUNEX offers this study programme in two different formats to best suit your needs: whether you want to further expand your knowledge and skills, following on from your degree or change your career path while studying from home, at your own pace.

Quality Assurance

A recognised programme you can trust

The programme is accredited by Luxembourg’s Ministry of Research and Higher Education and aligns with European standards. This provides students with confidence in the programme’s academic quality and future recognition.

Proven success

Studying at an institution you can fully rely on

Effective

Small groups for maximum learning outcomes

Individual

Highly personal support for every student

International

Study programme taught in English

Excellent

Invited international academics and industry experts

Immersion

Opportunity to do a graduate certificate in collaboration with Miami University (Ohio, USA)

Job-oriented

Outstanding international network of sports organisations for internships and hands-on project

Flexible

Block teaching for focused and intensive studying

Unique

Perfect learning environment with state-of-the-art equipment

Digital

Free iPads and full Office plan for all our students

Partners

Our Education partners

LUNEX closely collaborates with education partners to offer valuable experience to students during their studies at LUNEX. Through internships, students’ projects, guest lectures or networking events, those partners support high quality education with practical relevance and increase the career opportunities of our graduates.

Discover more

Become en expert in sport business

Curriculum

From knowledge to impact

We provide you with advanced practical knowledge and strategic and digital skills to successfully manage companies and organisations in the sport sector. Essential course contents are Sport Finance and Business Analytics, Digital Marketing, Leadership and Event Management.

Highlights of the course are an extensive internship in a sport organisation, international business case studies, field trips to esteemed sporting bodies and the organisation of a real sport event.

Career prospects

Where your degree can take you

As a sport management and Digital Strategy master’s graduate, you will take a professional lead in a growing and dynamic industry. Your opportunities are correspondingly diverse – both on a European and international level.

Whether you manage a sport club or federation, become an entrepreneur, lead a company in the sport industry to success or strive for a career in research, your extensive skills will take you to the top!

Potential career paths

After graduation, straight to the top

After your master's degree in Sport Management and Digital Strategy, you will have advanced knowledge and skills to play a leading role in various areas of the sport business. For example, you can work as a sport facility manager, digital business analyst or in the management of a sport club.

With your experience in organising sport events, you are also in demand as a sport event manager. Your marketing skills also qualify you for a leading position as a digital marketing manager. It is also possible to work as a sport development officer for a sport association. Alternatively, the path to self-employment is open to you, for example as a consultant or entrepreneur.

Potential employers and areas of application are:

Sport clubs and associations
Sporting goods manufacturers
Marketing agencies and companies
Event management
Sport administration
Market research
Sport policy and government
Consultancy agency

Experience life abroad

International Graduate Certificate Exchange Programme in collaboration with Miami University

During your master’s degree, you will have the opportunity to spend a semester at Miami University (Ohio, USA) and immerse yourself in a rich academic environment renowned for its excellence, while experiencing the sporting culture of the United States.

You will also have the chance to obtain a graduate certificate in sport analytics, sport management or sport psychology, the ECTS credits for which will be recognised at LUNEX. This semester abroad will offer you invaluable academic and life experience.

International joint programme

Erasmus Mundus recognition

Our master’s programme in Sport Management and Digital Strategy has been recognised by the Erasmus Mundus programme of the European Commission. LUNEX has been chosen alongside 4 other European universities to participate in the international joint master’s programme “GOALS” (Governance & Administration of Leisure and Sports).

Claire – Sport Management and Digital Strategy Graduate

I am a road cyclist and LUNEX is the perfect partner for me to combine my training and my races. I can retake all my courses and organise my exams as I want and have the perfect preparation for my competition. In addition, one of the highlights at LUNEX is obviously that we work with external partners and organisations, so we can write reports about real-life examples, which is excellent and gives me insights into how companies actually work.

Support & opportunities

Flexible pathways for every student

One study programme, two formats

Student-athlete/coach status

We support dual careers by offering flexible study arrangements for athletes and coaches, including a "student-athlete/coach status" to balance training or coaching and academic courses.

Application

On your marks, get set, go!

Ready to get started? Applying to LUNEX is easy and possible at any time of the year. It only takes four steps to start your studies.

How to apply

Apply online

You can apply online at any time. Just fill out our online Application Form.

Submit your documents

You will also be required to submit your documents as soon as possible to finalise your application to LUNEX.

Participate in the Application Day

After receiving your online application for one of our study programmes, we will invite you to one of our Application Days. Based on the test results achieved there, we will decide whether you will be admitted directly to the course of study or whether you should first participate in our Pre-Bachelor Foundation Programme to complete and expand your knowledge.

Complete the Study Agreement

Once your application is accepted, you will receive your study agreement by e-mail. Please sign it and send it by post or by e-mail to LUNEX.

Admission requirements: Bachelor’s degree amounting to at least 180 ECTS credits (or equivalent, e.g. EQF Level 6) + English Language Skills B2 level (CEFR)

Please be aware that your previous diplomas may require a recognition with Luxembourg authorities. LUNEX Admission Office will help you throughout this process.

Tuition fees

Your education, your investment

Clear and transparent costs for your academic journey.

Our team

The Sport Management Team

Programme Leader

Asst. Prof. Dr. Sebastian Merten

Sophia Harith

Asst. Prof. Dr. Mathieu Marlier

Asst. Prof. Dr. Igor Perechuda

Mara Wagner

About our department

“Digital skills are a must-have for managers in all industries, especially sport. During the master’s programme in Sport Management and Digital Strategy at LUNEX, our experts individually support students to develop practical skills for managing sport organisations and events in the digital age. We aim to train the future generation of sport managers.”

About us

Discover the LUNEX experience

You want to make sure we are the right fit? Take a look at student life on campus or experience it for yourself and visit us at our next Open Day.

Student life & Campus

Experience campus life through academic, social and student activities.

Join us at an Open Day

Explore our campus, meet the team and experience student life at LUNEX.

Contact

Any questions?

We look forward to hearing from you and will be happy to provide answers to your questions about LUNEX and our study programmes at:

study@lunex.lu

+352 288 494-40

Admissions Office